At 777xp1, your privacy is not an afterthought. This Privacy Policy explains in plain terms exactly what personal data we collect, why we collect it, how it is used and stored, and what rights you have over your information as a registered user of our platform.
Six principles that define how 777xp1 approaches your personal data every single day.
We collect only the personal data we genuinely need to operate your account, verify your identity, process transactions and comply with applicable regulations. Data is not collected speculatively or in excess of its stated purpose.
All data transmitted between your device and 777xp1's servers is protected by SSL/TLS encryption. Stored personal data is subject to access controls, encryption at rest and regular security reviews to guard against unauthorised access.
777xp1 does not sell, rent or trade your personal data to third parties for commercial purposes. Data shared with third parties is limited to what is necessary for service delivery, compliance obligations or legal requirements.
You have the right to access, correct, restrict, port and — subject to legal retention obligations — request erasure of your personal data. These rights can be exercised by contacting our support team at any time.
Personal data is not retained indefinitely. Retention periods are determined by legal obligation, the nature of the data and the purpose for which it was collected. Data no longer required is securely deleted or anonymised.
We use cookies and similar tracking technologies to keep the platform functional and to understand how users navigate it. You can manage non-essential cookie preferences through your browser settings at any time.
This Privacy Policy ("Policy") sets out how 777xp1 ("777xp1", "the Platform", "we", "us", "our") collects, processes, stores, shares and protects the personal data of individuals ("User", "you", "your") who register for and use the 777xp1 online gaming and sports betting platform, including all associated websites, mobile applications and services (collectively, "the Services").
777xp1 is an internationally operated platform. We are committed to handling your personal data with care, transparency and in accordance with the data protection obligations applicable under our operating jurisdiction. This Policy reflects our intent to be fully transparent about our data practices so that you can make informed decisions about your use of our Services.
This Policy should be read alongside our Terms & Conditions, which govern your use of the platform. By registering an account or using our Services, you acknowledge that you have read and understood this Privacy Policy in full.
The following definitions apply throughout this Privacy Policy:
777xp1 collects personal data in the following categories, depending on how you interact with our platform:
When you create an account, we collect your full legal name, date of birth, residential address, email address, phone number and chosen username. This information is required to open your account and verify your eligibility to use the Services.
To comply with applicable anti-money laundering (AML) and Know Your Customer (KYC) obligations, we collect copies of government-issued identity documents. For users based in Pakistan, this typically includes your National Identity Card (CNIC), passport or driving licence, along with proof of address documentation such as a recent utility bill or bank statement.
We collect records of all deposits, withdrawals, bets placed, winnings and refunds processed through your account. We also collect information about the payment method(s) you use — such as account reference identifiers associated with payment channels you initiate — sufficient to process and reconcile transactions. We do not store full card numbers or bank account credentials on our servers.
We automatically collect data about how you use our platform, including pages visited, games and markets accessed, session duration, bet history, device type, operating system, browser type, IP address and approximate geographic location (derived from IP). This data helps us improve platform performance, personalise your experience and monitor for unusual activity patterns relevant to responsible gambling and fraud prevention.
When you contact our support team via Live Chat or email, we retain records of those communications, including the content, timestamps and resolution outcomes. This helps us maintain quality standards and resolve any follow-up queries efficiently.
Where you set deposit limits, loss limits, session reminders or request self-exclusion, we record these preferences and the dates on which they were applied or modified. This data is treated with heightened sensitivity and is used exclusively to enforce the responsible gambling measures you have requested.
| Data Category | Examples | Collection Method |
|---|---|---|
| Registration Data | Name, DOB, email, address, phone | Provided directly by you |
| KYC / Identity Data | CNIC, passport, proof of address | Uploaded during verification |
| Financial Data | Deposit/withdrawal history, transaction IDs | Generated automatically on transaction |
| Usage & Behavioural Data | IP address, device type, bet history, session logs | Collected automatically via platform |
| Communications Data | Live Chat transcripts, email correspondence | Provided directly by you |
| Responsible Gambling Data | Limit settings, self-exclusion records | Generated when tools are activated |
777xp1 uses your personal data only for the purposes described below. We do not use your data for purposes that are incompatible with those originally stated at the time of collection.
Where data protection law requires us to identify a legal basis for processing your personal data, we rely on the following grounds:
777xp1 does not sell, rent or trade your personal data. We may share your data with the following categories of third parties only to the extent necessary and under appropriate data protection safeguards:
We engage third-party service providers to assist with platform operations, including payment processing technology providers, identity verification and KYC services, cloud hosting infrastructure, customer support tooling and analytics platforms. All such providers are bound by data processing agreements that restrict their use of your data to the specific service they provide on our behalf.
We may disclose personal data to competent regulatory bodies, law enforcement agencies or courts where we are legally required to do so, or where disclosure is necessary to prevent or report suspected fraud, money laundering, terrorist financing or other serious criminal activity.
In the event of a merger, acquisition, restructuring or sale of all or part of 777xp1's business, personal data held by us may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and any material change to how your data is processed as a result.
We may share your data with additional third parties where you have provided explicit prior consent to a specific sharing arrangement. You may withdraw such consent at any time by contacting our support team.
777xp1 is an internationally operated platform. As a result, your personal data may be transferred to and processed in countries other than your country of residence, including countries that may not have the same level of data protection legislation as Pakistan or the operator's primary licensing jurisdiction.
Where international transfers of personal data occur, we implement appropriate safeguards to ensure that your data continues to receive a level of protection consistent with applicable data protection standards. These safeguards may include standard contractual clauses, binding corporate rules or other approved transfer mechanisms.
By using the Services, you acknowledge that your personal data may be transferred, stored and processed internationally as described in this section.
777xp1 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following retention principles apply:
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised.
Cookies are small text files placed on your device when you visit a website. They allow the site to remember your preferences, maintain your session and collect analytical data about how the site is used. Similar technologies include pixel tags, web beacons and local storage objects.
777xp1 uses the following categories of cookies on the platform:
You can manage non-essential cookies through your browser settings. Most browsers allow you to block or delete cookies. Please be aware that blocking strictly necessary cookies may impair your ability to log in or use core platform features. Refer to your specific browser's help documentation for guidance on cookie management.
Subject to applicable law and any overriding legal obligations on our part (such as AML retention requirements), you have the following rights in respect of your personal data held by 777xp1:
You may request a copy of the personal data we hold about you, along with information about how it is being processed. We will respond to verified access requests within thirty (30) days.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You can update basic account details directly through your account settings.
You may request the deletion of your personal data where it is no longer necessary for the purpose it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to overriding legal retention obligations.
You may request that we restrict the processing of your data in certain circumstances — for example, while the accuracy of the data is being contested or while an objection to processing is being assessed.
Where processing is based on your consent or on a contract, you have the right to receive your personal data in a structured, commonly used and machine-readable format, and to transmit that data to another controller.
You may object to processing based on legitimate interests or for direct marketing purposes. If you object to direct marketing, we will cease processing your data for that purpose immediately upon receipt of your objection.
To exercise any of the above rights, please contact our support team via Live Chat or email at [email protected]. We may require you to verify your identity before we can act on your request. We will respond within thirty (30) days and will notify you if an extension is required.
The 777xp1 platform is strictly intended for adults aged 18 or older — or the higher minimum age required by the operator's licensing jurisdiction. We do not knowingly collect personal data from individuals below the applicable minimum age. Age verification checks are conducted as part of the registration and KYC process to enforce this requirement.
If we become aware that personal data has been collected from a minor without appropriate parental or guardian consent, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on our platform, please contact us immediately at [email protected].
777xp1 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:
Despite these measures, no system is entirely immune to security risks. We encourage you to use a strong, unique password for your 777xp1 account and to enable 2FA where available. If you suspect unauthorised access to your account, contact our support team immediately.
777xp1 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law or platform features. When material changes are made, we will notify registered users via email or through a prominent notice on the platform prior to the changes taking effect.
The "Last Reviewed" date at the top of this page will be updated with each revision. We encourage you to review this Policy periodically to stay informed about how we are protecting your personal data. Your continued use of the Services following any amendment constitutes your acceptance of the revised Policy.
If you have any questions, concerns or requests relating to this Privacy Policy or the way 777xp1 handles your personal data, please get in touch with our support team through the following channels:
Now that you know how we handle your information, explore everything 777xp1 has to offer — from PSL and ICC cricket betting to live casino and slots. 18+ only. Please gamble responsibly.
18+ only | 777xp1 is not licensed by Pakistani authorities | Gambling may be restricted in your jurisdiction | Play responsibly